The origins of the clothing brand ‘SACANTICS’ is a mixture of multiple factors and experiences that have happened in my life. Some in a subtle way and some in a monumental way. And undoubtedly, my Uncle Clive is one of which who contributed in a monumental way.

 

Therefore it’s only right I begin with the story with the man himself, Clive Mumford. To me Uncle Clive was a one of a kind. He was everything an Uncle should be, and more. I remember countless trips to the cinema, priceless Christmas’s spent together, and many trips to watch me play football growing up - He was an amazing Uncle who dedicated so much of his life to bringing joy, happiness and adventures to his family.

 

Amongst the humour and kindness was Clive’s originality and wackiness, which unless you’re a distant relative of the Mumford’s, is quite hard to explain without sounding mad. But this is where 'SACANTICS' comes in. Put simply, 'SACANTICS' was a word Clive made up. It was a word he would say when we were discussing future family gatherings, when he was happy or just saying goodbye - “Gotta go, SACANTICOS!”

 

Growing up, me and my cousins were extremely close to Clive. He went above and beyond for his family, and provided countless laughs and happy memories. So it was only natural I wanted to do something to commemorate him after he sadly passed away in 2015. And like many people do, I wanted to get a tattoo. Something I was finally able to do on 2021.

 

However, SACANTICS clothing was created and trading online in 2020. So how and why did this lifestyle clothing brand transpire?

 

I guess I need to go back to 2016, where I had my first experience of clothing and the word 'SACANTICS' fusing together. An experience which involved a cousin of mine who had the brilliant idea to have ‘SACANTICS’ embroidered into his wedding day suit, in memory of our Uncle Clive. This was something I immediately thought was class. I loved it. I’m not sure if this was the subconscious catalyst for thinking 'SACANTICS' could be the name for a clothing brand, but I’m pretty sure it played a big part. 

 

Then it was 2019. Where I found myself doing an uninspiring job, somewhat related to my advertising degree, in the place apparently you must go if you want to make it - London. It was here I discovered I actually wanted to do something for myself instead of for big money, soulless tycoons. Something that has meaning, and complete creative freedom. Ultimately something I have a passion for. So after an unsettled 2 months working in London, I made the decision to come home and give this idea of mine a go - to create a clothing brand using the original and brilliant word of my Uncle Clive’s, ‘SACANTICS’. 

 

After some research I found out the word ‘SACANTICS’ didn’t exist anywhere. So it was up to me to put a meaning to this word. Following a brainstorm of ideas, I came to the conclusion if 'SACANTICS' was a word that was created by my Uncle Clive, there was only two things this brand could be inspired by: The Golden Age Pirate, and 14th-19th Century Native American Indians.

 

As previously mentioned my Uncle Clive was a one of a kind and quite the quirky man. And when we were kids he always used to go on about Pirates and Native American Indians. These were two groups of people my Uncle had a sheer love and admiration for, which sticks fondly in my memories when growing up. (A passion I imagine that came from growing up in the 1950’s watching many films of that genre and loving them). 

 

So the pen hit the paper, and I spent countless hours researching history and experimenting with words, definitions, and synonyms.  

 

The 3 words that stuck were ‘Mavericks’, ‘Freedom’, and ‘Adventure’. All of which influenced the logo and brands tagline when we finally launched in late 2020. However, through lots of failing and learning the brand has been gradually changing, adapting and coming into its own. And since the Summer of 2023, I can finally say I really know and understand what 'SACANTICS' means.

  

For me 'SACANTICS' will always deep down mean my Uncle and the word he created. But as a brand it means to live more like a Pirate and an Indian. Which at first you might think is bizarre, but when you break it down its really simple. And most significantly, can be used to be an inspirational and powerful way to look at life. You take the values, the lifestyles and the principles of a Golden Age Pirate and original Native American Indian and bring them into your own life and world.

 

The Golden Age Pirate for example. Who rejected the unfair existing order on land in favour of the romantic on sea. Escaped the drudgery of life and instead to live in a world of freedom and possible riches beyond their wildest dreams. Living nomadically and exploring every corner of the seven seas, whilst never letting the tyrants or oppressors stand in their way.

 

And then you have the 14th-19th Century Native American Indians. The indigenous peoples of the United States who lived with honour, spirit and without fear. Humble and spiritual people whose beautiful culture and ideology of the world is something to be inspired by and listened to. They knew and understood nature is far bigger and more important than all of us.

 

This is what 'SACANTICS' is. This is what living SACANTICAL is all about.

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A Last Word

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I’ll be honest, I find the world weird. I don’t understand it. My way of thinking is different from the conventional. Whether for right or wrong, that depends on opinion. And I know my thinking has got a lot to do with my experiences and certainly battling OCD for the majority of my life which has made me see life very differently to others. But SACANTICS really mirrors how I see the world. What I think of it. That’s what makes me feel like this is something I should do. Your ‘calling’ or passion as they say. It’s cliche, but it’s like it’s meant to be. So I have to do it. Because there’s nothing else in this world I’ve found so far that comes close to making me feel content or I’m doing the right thing as much as doing SACANTICS does. 

 

That’s why we’ve got to keep going. It’s what gives me purpose. And I honestly do believe the SACANTICAL life is what all good in life is really about - Family, friends, seeing the world, nature, being your own person, and not giving into the tyrants in life. 

 

So whatever you do in life, wherever you go, strive to live more SACANTICAL x

 

Lastly I must add, to a man who was the most original of them all, it goes without saying this brand is solely inspired by and dedicated to Clive Mumford and the quirky, honest, hardworking, wacky, caring, kind and hilarious aura he carried with him throughout life. Here's to you Uncle Clive x